The theoretical underpinning of much of my research lay in cultural models theory. This treats culture as generative phenomena that have adaptive properties. Culture is performed, shared, transmitted, flexible and robust. Following the work of cognitive, environmental and evolutionary anthropologists, cultural models theory provides a theoretical entry point to combine ethnographic observations and experimental design. It allows us to deal with emergence and structure in coherent ways that can be both explanatory and predictive, without imposing a rigid theoretical straight jacket on our understanding of the complexity of human social organisation and behaviour.
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